Greenville-based twentyfour skincare is proud to announce it has been selected as a finalist in the 2025–2026 INNOCOS Beauty & Longevity CHOICE Awards in the category of Cellular Signalling & Longevity Mechanisms. This prestigious global recognition highlights twentyfour skincare as one of the most forward-thinking and science-driven brands redefining the future of beauty, wellness, and skin longevity.
The INNOCOS Beauty & Longevity CHOICE Awards honor brands that are pioneering evidence-based innovations at the intersection of beauty and longevity science. Judges, including longevity scientists, dermatologists, medical doctors, and industry experts, evaluate products for their biological mechanisms, scientific integrity, and true potential to impact long-term human health and aging—all in an effort to provide clarity and credibility in a rapidly evolving marketplace while differentiating real science from marketing hype.
As a finalist, twentyfour skincare stands alongside leading brands and innovators whose topical systems mirror breakthrough regenerative medicine pathways—recognized for advancing cellular signaling and longevity mechanisms by supporting cell turnover, restoring collagen, and improving barrier repair.
“twentyfour skincare is honored to be recognized as a finalist among such groundbreaking innovations,” said Jenny Pancoast, Brand Founder & President of XXIV. “This recognition reflects our dedication to developing products rooted in science and powered by clean, natural, and highly effective active ingredients. With a focus on skin vitality, twentyfour actively restores skin health from the inside-out, strongly resonating with wellness-minded professionals and consumers.”
twentyfour skincare’s flagship products, StepZero™ Age Reversing Powder and HYDRíQ™ Age Reversing Hydrator, were launched in August of 2025 and have quickly gained marketplace trust as a science-backed, gentle skincare line.