Greenville, S.C. – Infinity Marketing (“Infinity”), a strategic and client-focused integrated marketing agency, is pleased to announce the promotion of Erica Gregory to Director, Web Performance.
“Erica has consistently demonstrated exceptional leadership, strategic thinking, and a passion for helping both our clients and our team succeed,” says CEO/President Bo Rogers. “Her ability to combine technical expertise with a collaborative leadership style has enhanced our web performance program and driven significant business results for our clients.”
In her new role, Gregory will oversee Infinity’s web performance strategy team, leading the agency’s SEO and GEO, conversion rate optimization, and web performance initiatives to deliver measurable business growth for clients. She will continue pursuing growth and curiosity-led innovation, while fostering collaboration across departments, leveraging data-driven solutions that strengthen website performance and improve user experiences.
“Erica’s leadership, curiosity, and commitment to delivering results have made a lasting impact on our team and our clients,” says VP, Agency Delivery, Kari Lynch. “This promotion reflects the confidence we have in her ability to continue driving innovation and growth.”
About Infinity Marketing
Founded in 1993, Infinity Marketing is a results-focused integrated marketing agency in Greenville, S.C., offering a spectrum of services that can be blended in customized ways to help our clients achieve their goals.