Say “Flower Power” and many people immediately flash back to 1960s-70s America and a focus on peace and love. But add in the efforts of a First Lady of the United States to effect environmental change in the same time period and the power of flowers grows into its own movement.
“Beautification: The Environmental Legacy of Lady Bird Johnson,” the newest exhibition opening Saturday, March 15, 2025, at the Upcountry History Museum – Greenville County offers visitors a first-hand look at how Lady Bird Johnson helped reimagine the country’s highways and byways and used her own power as First Lady to pioneer the landmark Highway Beautification Act of 1965.
This original exhibition presents a comprehensive story of Mrs. Johnson’s life from childhood to marriage to life as wife of Lyndon B. Johnson, the 36th U.S. President, to her years in the White House and beyond. Visitors will be immersed in various aspects of her advocacy for environmental conservation and the wildflowers that brighten America’s landscapes.
With memorabilia and ephemera on loan from the LBJ Presidential Library & Museum and the Johnson daughters, this exhibition will showcase items from Mrs. Johnson’s many experiences along the way. Included are images from Whistle Stop campaign tours, gowns from White House galas, and mementos from beautification projects.
“Beautification: The Environmental Legacy of Lady Bird Johnson” was curated and produced by the LBJ Presidential Library in Austin, Texas. It will be on exhibit at UHM from March 15 through September 7, 2025.
The Upcountry History Museum, a Smithsonian Affiliate, is located at 540 Buncombe St., in Greenville, S.C. Hours of operation are Tuesday through Saturday from 10:00 a.m. – 5:00 p.m. For more information, visit www.upcountryhistory.org .