Carolina Handling’s first Connected TV advertising campaign highlights the company’s evolution from a forklift dealer to an intralogistics solutions provider.
The 15-second commercial, “The Warehouse Playbook,” will run across major Southeast markets on Hulu, Peacock, Paramount+ and other streaming platforms. The football-themed campaign draws a parallel between successful teams and successful warehouses, emphasizing strategy, trusted partnerships and tailored solutions while celebrating Carolina Handling’s 60th anniversary.
It showcases Carolina Handling’s capabilities in automation, warehouse technology and material handling solutions, and features the company’s Intralogistics Solutions Center in Easley, SC, which opened in late 2025.
“This is a high-quality production that reflects the level of expertise behind our organization and reinforces the trust customers place in Carolina Handling as a long-term partner,” said Josue Vermes, Senior Marketing Manager at Carolina Handling.
Here is the link to The Warehouse Playbook: https://www.youtube.com/watch?v=fIjQl7drt_U
About Carolina Handling: Founded in 1966, Carolina Handling is one of the Southeast’s leading material handling solution providers and the exclusive Raymond Solutions and Support Center for North Carolina, South Carolina, Georgia, Alabama and Florida’s Central Time Zone territory. The company provides lift trucks and automation solutions for warehouses, manufacturing facilities and distribution centers, as well as parts, racking, storage, lighting and dock and door equipment.
Headquartered in Charlotte, NC, Carolina Handling operates branch offices in Atlanta, GA, Birmingham, AL, Greensboro, NC, Raleigh, NC and Easley, SC. The company has more than 950 associates. For more information, visit www.CarolinaHandling.com.