GREENVILLE, S.C. Cosign, a third-party guarantor platform designed to help qualified renters get approved while protecting property owners, has officially launched in Greenville, addressing a persistent gap between renter demand and the outdated qualification standards blocking access.
According to data from CoStar, Greenville’s rental market has grown significantly in recent years, with the region undergoing a nearly two-thirds apartment inventory expansion since 2010. Vacancy currently sits at 11.3%, while asking rents are down 0.4% year over year after several years of rapid multifamily development. At the same time, Greenville continues benefiting from strong population growth, in-migration, and economic expansion along the I-85 corridor between Charlotte and Atlanta, keeping pressure on rental demand across South Carolina. Many of those new arrivals, transplants, contractors, and young professionals drawn to the Greenville-Spartanburg MSA, earn enough to pay rent but don’t fit the traditional qualification box on paper.
NOAH Property Management adopted Cosign to solve exactly that problem. When renters fall just short of standard qualification criteria and have no cosigner to rely on, Cosign steps in as a qualified third-party guarantor, allowing the South Carolina property to approve more residents while maintaining financial protections.
“At NOAH Property Management, the challenge isn’t sourcing applicants, it’s finding qualified ones,” said Matt Foster, Co-founder of NOAH Property Management. “That’s where Cosign, a third-party guarantor, steps in. When renters fall just below our standard qualification criteria and don’t have a cosigner, Cosign allows us to confidently approve residents we might have previously declined based on credit alone. Since adding Cosign as an option, we’ve materially boosted occupancy while enabling our leasing team to focus more on service rather than screening barriers.”