Greenville, SC (January 5, 2026) – The Upstate SC Boat Show is back and bigger than ever. Celebrating 55 years as the region’s premier boating event, the show will take place January 22–25, 2026 at the Greenville Convention Center, transforming winter into “summer in January” with the latest boats, gear and family fun.
Visitors can explore an incredible lineup of fishing boats, pontoons, speed boats, ski boats, cruisers, and personal watercraft, alongside the newest boating gear, accessories, and must-have products to kick off the season.
Daily drawings will lead up to the Grand Prize Giveaway on Sunday, January 25 at 2 PM. One lucky winner will walk away with a Lake Life Prize Package valued at over $5,000. Attendees can earn extra entries by visiting dealer booths throughout the show.
Big O Dodge will showcase the latest Dodge trucks with towing power, offering onsite test drives for attendees.
This year’s theme, “Red, White & Boats”, will be brought to life with live broadcasts from iHeart influencers across WSSL 100.5, WESC 92.5, The Lake 102.5, and FOX Sports 104.9, setting the vibe all weekend long.
Additionally, guests can enjoy classic summer favorites: hotdogs, burgers, BBQ and specialty cocktails at The Captain’s Bourbon Bar.
Top regional dealers include: Master Docks, Watersports Central, Shred the Gnar, JC Sports, Eclipse Marine, Long’s Marine, Captain Dave’s Boating World & Strickland Marina, 72 Marine, Gotcha Covered Marine, Palmetto Boat Center, Lee’s Marine, Gunnells Marine Unlimited, Marine Max, Lake Greenwood Marine & Powersports, N&C Marine, Boathouse of Seneca, Performance Powersports, Viking Marine, Keowee North Marine, Kroeger Marine, LakeEze and Lincolnton Marine.
Ticket prices are $10 for adults and $9 for students (ages 13-18), seniors (ages 60+) and military. Children 12 and under are admitted free, making this a perfect family outing. Parking is $10.