GREENVILLE, SC (April 7, 2025) – Endeavor Workspace’s spring C&C on April 30th is all about marketing Greenville. Attendees will get a master class on collaboration and smart selling – from a brand and a key partner who work so well together, the results are extraordinary: VisitGreenvilleSC and their PR partner Taryn Scher of TKPR.
Together, they’ve gained national and international accolades for Greenville, increased tourism, landed big conferences, and of course, NCAA & SEC tournaments. Anyone looking to get the most out of collaborations with clients, vendors, teammates (and even family members) – this one’s for you. They’ll show off some of the creative, impactful work they’ve produced together, and the inside scoop on how they work hand in hand to succeed. It promises to be fascinating and educational for anyone at any level of business.
Dillard is the President & CEO for VisitGreenvilleSC, Greenville’s official destination marketing organization and leader of Greenville’s $2.4 billion visitor economy. Over the past year, VisitGreenvilleSC has led the rebranding efforts for tourism marketing, helped lead the industry to another record performance, and secured the largest event to ever be held in Greenville, the 2028 U.S. Bowling Congress’ Open Championship. VisitGreenvilleSC contributes more than $1 billion annually to Greenville’s local economy, while also helping to improve the quality of life for its residents.
Scher started TKPR in 2008 and has spent the past 16 years building the award-winning public relations firm specializing in the travel and hospitality industries. Located in Upstate SC, Scher is known for delivering “New York Results” with a touch of Southern charm to her clients. Her clients have been seen on The Today Show, Good Morning America and CBS This Morning, and have been featured in Travel & Leisure, O the Oprah Magazine, Better Homes & Gardens, The Wall Street Journal, The New York Times and many more.