Truliant Federal Credit Union

GREENVILLE, S.C. (October 30, 2025) – Truliant, a top 100 U.S. credit union, is pleased to announce the promotion of Julie Selof to Lead Market Development Officer for Upstate South Carolina. She joined Truliant as a Truliant at Work Business Partner Officer in 2022, at the launch of its regional expansion.
In her expanded role, she will support both business and community partners through initiatives that deepen community impact and ensure better financial futures for residents in the region. Selof will work to promote financial literacy and collaborate with non-profit organizations through partnerships that drive meaningful change and support community development.
“I’m truly energized by the opportunity to expand relationships as we explore solutions that empower our community and cultivate a more prosperous future,” Selof said. “I look forward to equipping our communities with the mindset needed to make informed decisions for their financial well-being,”
Through Truliant at Work, Selof delivered comprehensive financial wellness programs tailored for businesses, colleges, and universities throughout the Upstate region. To date, Selof and the Upstate team have hosted about 200 classes and onsite visits, reaching more than 16,200 individuals in 2025.
Selof holds several certifications in the financial services industry, including Credit Union Business Development Professional, Certified Credit Union Financial Counselor, and Credit Union Development Educator.
She is active with local organizations, including the Greenville Society of Human Resource Management (GSHRM) and Women Confidence Builders, as well as various chambers and associations. Selof is a graduate of the Greenville Chamber’s Leadership Greenville program (2024) and has received recognition for outstanding community service and additional acknowledgements within her field. She is also an ACAC Fitness & Wellness group exercise instructor.